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Simple Mills

CLIENT: SIMPLE MILLS

WHAT WE DELIVERED

  • Concepting

  • Sketches & Descriptions

  • Art Direction

  • Custom Food Lettering

  • Fabrication and Design

  • Electrical Installation

  • On-site Setup

PROJECT INFORMATION

SRW Agency in Chicago asked us to create an interactive backdrop for Simple Mills booth at 2019 Natural Products Expo West. Simple Mills wanted us to include a pre-selected message using ingredients, the word "simple" in their brand font, Archer, custom food lettering, as well as an empowering moment. 

We had several brainstorming sessions and presented several concepts. Together, SRW, Simple Mills, and our So Mighty team came together on one concept using a symbol of sun, like in the Simple Mills logo. As a person stands in the center and taps their foot on our custom-made foot pedal, the lights around the backdrop light up, indicating an "aha" moment that simple really is powerful. Expo West attendees loved having their photos taken in the booth and interacting with the lights. They got a kick out of looking at the lettering up close and realizing that it was made of shredded coconut, flax seeds, and chia seeds.

BEHIND THE SCENES VIDEO + PHOTO

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