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Frito Lay

CLIENT: FRITO LAY

WHAT WE DELIVERED

  • Art Direction

  • Styling

  • Custom Lettering

  • Photography

  • Retouching

We partnered with The Marketing Arm to create some food lettering point-of-sale designs for Frito-Lay. The scale of this one was so large, we had to create it on the floor. We were charged with using crackers, pretzels, popcorn, and chips, chips, and more chips. We loved making the patterns and border decorations as well as the flavorful lettering. We ate so, so many Doritos, Sun Chips, and Cheetos that we can attest there truly is fun in every flavor.

BEHIND THE SCENES PHOTOS

PROJECT INFORMATION

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